Business Development

Business planning

The value of hiring an outside expert to bring a new perspective and broad knowledge to the challenging task of preparing a business plan cannot be underestimated. We conduct a systematic evaluation of: the nature of your business, your concept and strategy and your financial needs. Areas such as organisational development, goal setting and cultural change will be assessed to ensure a clear step by step business plan is delivered.

Marketing planning

The marketing plan may be a standalone document or part of the overall business plan. Either way, the marketing plan sets out the communication strategy intended to promote your products or services to interested potential customers and clients.

The marketing plan outlines the specific actions: the challenge, SWOT analysis of company, customers, competitors & partners, PEST analysis, pricing strategies, promotional opportunities, budgets & targets.

Pricing strategies

Pricing is one of the most important elements of the marketing mix. Pricing a product too high or too low could mean a loss of sales for the organisation. Pricing should take into account a number of factors: fixed and variable costs, competition, company objectives and willingness to pay. We are experts at working with clients to determine the optimum pricing strategy for their products or services.

Leadership training and coaching

Coaching & training the next generation of leaders sums up how we feel about personal and professional development. It’s about helping everyone we work with to find positive reasons to improve their performance and then enabling them by developing their skills, behaviour and confidence.

Budget and target setting

A robust foundation of financial and sales data is essential to the forward planning of a business. We provide bespoke tools and expertise to analyse and apply forecasts and targets to drive the business forward.

Performance measurement

We work with clients to ensure their sales operation is effective and successful. We introduce bespoke management tools to effectively target and measure all sales areas. These tools are not sophisticated software programs. They are the foundation of a method of working that delivers success to major multi-national corporations.

KPI introduction

We can design and implement key performance indicators (KPIs) to monitor and evaluate an organisation's drive for continuous improvement in achieving its aims. KPIs are organised data collecting and collating, where the Organisation can monitor and evaluate their progress.

Reward programmes

We have the experience to design commission plans to reward performance. A basic framework and ground rules are essential to ensure a fair and motivational outcome. The basic rules are adhered to such as: flexibility to match company goals, simple to understand benchmarking to stay competitive, and regular reviews. Determining what results the plan should encourage and discourage is of fundamental importance. 












caliper.gifOnly manage what you can measure.

In our experience you can only manage what you can measure. Spending valuable money on sales teams, websites, campaigns and sales collateral without having an effective measurement structure in place to measure success, is quite simply throwing money away.